What on earth?! (6)

A few years back I bought a bottle of alcohol and it was only when it got finished a few days ago that I discovered its interesting label.

The following are three of the most common definitions of the word “contrite” that are available on line:

WordReference.com: filled with, or showing, a sense of guilt and the desire to make up for some wrongdoing.

Merriam-Webster: feeling or showing sorrow and remorse for improper or objectionable behavior, actions, etc.

Cambridge dictionary: feeling very sorry and guilty for something bad that you have done.

I wonder about the origin of such name… and I am pleased to know that the name has not affected its business as the company is still going strong, from its start in 1997!

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